Business Description

We Spread Health operates 17 profitable Orangetheory Fitness studios strategically positioned throughout Colorado.

Established in 2012 as the 37th Orangetheory franchisee, the business has built a loyal membership base averaging 450 members per studio with an impressive 81% retention rate.

The company maintains exclusive rights to protected territories with opportunities for expansion into additional markets. The business features minimal owner involvement (approximately 4 hours weekly) with a seasoned management team handling daily operations.

Strategic value drivers include protected territorial rights, long-tenured staff (including approximately 20 coaches with 5+ years of service), strong brand recognition, and a loyal customer base. The studios operate with owned equipment on regular maintenance schedules and benefit from corporate-level marketing support.

Detailed Information

Employees: 161

Facilities: 100% asset sale including equipment, franchise rights for 17 studios.

Competition: Business has secure market position with strong brand recognition, benefiting from exclusive geographic rights that prevent direct franchise competition. Territories include prime Colorado city locations, serving a demographic of primarily health-conscious adults with household incomes exceeding $75,000. The business enjoys an impressive 81% 120-day retention rate.

Growth & Expansion:
– Expand into untapped regional markets including mid-sized cities and mountain towns
– Implement enhanced digital marketing strategy and data-driven member acquisition initiatives
– Establish strategic partnerships with regional employers, wellness providers, and event organizers
– Leverage proven operational systems developed by the long-tenured management team
– Restructure and centralize customer service operations to improve member experience, streamline support functions, and increase efficiency across all studio locations

Support & Training:
– Key personnel, all of whom may remain post-acquisition, ensures operational stability during ownership transition and provides significant enterprise value beyond physical assets.
-New owner may be required to attend both remote and in-person franchisor training programs.

Reason for Selling:
The owner is pursuing new opportunities.